COOL BY ASSOCIATION

If you would like me to buy your product, don't do the following:

1. Not know who my Account Manager is. Don’t waste my time by transferring me to someone else, and rescheduling a demo because my account hasn’t been assigned properly. Suck up the mistake and don’t waste your customer’s time.

2. Lack product knowledge. When you offer a secondary feature, I expect you to know the ins and outs of that feature. Don’t tell me how much value it adds to the main product when you can’t even explain how it works. If you can’t tell me right away, have someone else call me who can.

3. Not know how to use technology. It’s a warning sign to me when I have to tell you how to use your web-based meeting client. Again, a waste of time.